My replacement Nike FuelBand arrived a week or two ago; it’s the Nike Fuelband SE. The packaging and the device look exactly like the first model of Fuelband, so I was a bit confused at first, but once you plug the device in, it’s a big difference.
For one thing, the display animations are much faster, requiring less time to check your progress or see what time it is. The most important change in the user experience, though, is the data sync. In the first version of the fuel band you had to press and hold the button (you know, that button that always broke for me on four different fuel bands) in order to sync. It would then link via Bluetooth to your phone and update the app with your progress. It did this very slickly and seamlessly in early versions in the app, but later versions were kind of wonky with this feature.
With the new model of the FuelBand, they do it the way it should have been done in the first place. Launching the *app* will just automatically sync up with the band and get the progress. Much more intuitive, and it seems to work much more reliably as well. It should also put a lot less stress on the button — I’m hoping the new model has a more reliable button mechanism to begin with, but I also will use it less as a result of this change, which is good thinking on their part. The FuelBand works best as a ‘put on and forget’ device.
Nike must be feeling the competition from other fitness trackers, or perhaps the upcoming Apple Watch — the Fuelband SE now is $99 for the stock models, and there are a couple of glitzier-looking colors that run $149.