This year’s WWDC conference kicks off next Monday morning, and I have really no predictions about what will be said or introduced. All eyes have been on Apple’s AI strategy, and the fate or next generation of Siri, and of course Tim Cook’s departure in September 2026.
At this moment, AAPL is trading at 310.26, after hitting a 52-week high of 316.94 today. Investors seem to be anticipating major announcements around AI, but Apple’s strategy has been undergoing a lot of flux. Apparently Apple will be working with Alphabet to build a custom LLM for Siri, and we’ll be hearing more about it.
What hasn’t been discussed as much is that Apple has been steadily beefing up their device hardware to be able to run AI on-device, and iPhone sales are up 22% year-to-year second quarter. Add the introduction of their most popular laptop model in years, if ever, the MacBook Neo. Sales are up, and not necessarily in anticipation of new AI features.
I expect there will be an introduction of the upcoming CEO, John Ternus. As the VP of Hardware Engineering, he’s been as important to Tim Cook’s tenure as Cook was to Steve Jobs. Cook’s understanding of global supply chains and manufacturing saved Apple. The cost of manufacturing in the US was killing them. Leveraging lessons he learned at Compaq, Cook basically eliminated the “Apple Tax,” and made Apple’s devices more competitive.
Similarly, John Ternus has implemented a pipeline of hardware that has set Apple apart in performance and power consumption from its competitors.
As for Apple’s AI announcements, you can expect that Apple is trying to prevent the impending AI bubble from affecting their products and services. Keeping control of the models, processing as much as possible on-device, and maintaining user privacy are all factors.
Given their missteps over the last couple of years in delivering what they’ve promised with AI, it’s likely that Monday’s announcements will be relatively cautious. This will, of course, disappoint the stock market, but it’s not clear how much most customers care about this. It certainly hasn’t slowed phone sales.
I’m figuring there will be some incremental improvements, nothing gasp-worthy. I don’t expect Tim Cook to make any announcement that is going to raise the stock price appreciably, Wall Street is still enamored with AI and not focused on what it does for real people using real products. Meanwhile, those $599 MacBook Neos are selling like crazy.



